Most people say all kinds of things are ranking factors. But the truth remains that Google has never confirmed most of them. This leads to a lot of misinformation and bad advice. No wonder you should make it the norm to better understand the different Google SERP factors to avoid falling down the pecking order.
The good news is we are here to lend a helping hand. In this simple guide, we will take you through some of the confirmed Google ranking factors you should know about. Keep reading to uncover more deciding on anything!
Many will agree that backlinks are Google’s strongest ranking factors. But not all backlinks are equal. Some move the needle more than others. Nobody knows what makes the perfect backlink, but Google says you should build them from other prominent websites on the subject. It doesn’t stop at that since you need to factor in the quality of your content for things to work in your favor.
Keep in mind Google has systems in place to help it understand what searchers want. You, too, need to understand this if you want to rank. It is then that you can get the most from your backlink building strategy.
We can never downplay the essence of freshness since it is a query-dependent ranking factor. Just as is the case with relevance of the content, its’ stronger for queries that call for fresh results. If freshness is a big deal for your keyword, be sure to update your page often or publish new articles to keep up with demand.
Mobile-friendliness has been a top-ranking factor on mobile since 2015. When Google moved to mobile-first indexing in 2019, it became a ranking factor on desktop too. Be sure to leverage the mobile usability report in Google Search Console to see if you have any issues. Keep in mind the popularity of your search term also matters a lot. Things are no different when it comes to including the anchor text in the linking structure.
The above are merely some of the Google ranking factors you should know about. You can continue reading about Google SERP factors here to help clear some of the doubts you might have in mind. It is then that you can increase the ranking of your website on Google without the hassle.