Email analytics are important metrics that show how your target audience engages with the marketing emails you send them. That’s why you should always ensure your metrics tie into your short and long-term business goals when developing an email marketing strategy. After all, they are vital to the success of your campaigns.
The good thing about email marketing is that it is among the most measurable and effective forms of marketing you can leverage. And what is even fascinating is the fact that you can monitor how your email marketing campaign performs using analytic tools. That said, below are some of the different types of email analytics you need to be tracking.
When you send out automated emails, then it is your sole responsibility to know how they are performing. And a metric that helps check this is deliverability. You can deem it as how many emails reach subscribers’ inboxes over the number of emails that emails. Merely because an emails is sent doesn’t mean it gets delivered.
For this reason, you should take it upon yourself to track and analyze each individual email to see how things are transpiring. Variables that affect email deliverability include an incorrect email address, content filters, and IP addresses being blocked.
It is also vital that you run an A/B test on your CTAs to better understand how your email marketing campaign is performing. The things with email conversion rate is that it shows which of your subscribers turned into customers or took the next step in the buyer journey. This gets them one step closer to the final sale.
You can easily increase the number of conversions from your email marketing campaigns by always creating helpful content and using calls to action. Also, consider creating content that is catered to your target audience and ensure that your webpages load quickly.
Other important email analytics that you need to track include email open rate, click-through rate, bounce rate, and unsubscribe rate, to mention a few. Keep in mind comparing metrics against industry benchmarks offers helpful insights into the goals you should set from the word go.
So, take it upon yourself to learn more about what it takes to measure engagement in email marketing campaigns to boost your ROI. You can keep reading about email analytics here to find answers to some of your burning questions.