Audits offer a clear understanding of performance and clarity on what needs to take place to achieve set objectives. Unfortunately, companies rarely take the time to conduct audits. While they might have their reasons, an SEO audit report is a must-have for the success of your digital marketing campaigns.
In this post, we will take you through the auditing process as it pertains to Search Engine Optimization. That way, an audit will become useful instead of daunting. Below are some of the important things to know about SEO audit report execution.
Before taking the next step of action, you should determine what you’re going to audit. For SEO, you should focus on content, backlinks and technical SEO. Content entails all words, images and meta information shared with website visitors and search engines. Backlinks are both the internal and external links directing visitors and search engines to different parts of your website.
Technical SEO, on the other hand, are website and server optimizations making it easy for search engines to access, crawl, and index information from your site. Keep in mind quarterly or annual auditanalyses the current SEO statusfor your marketing campaign.
Website’s SEO performance evaluation from an audit only matter if they are put into context. To help make this possible, be sure to set a data range for an audit so that the right data is analyzed. Once you set a data range, you’ll have to benchmark to compare data across a period by periodcomparison. These comparisons present percentage changes and help an auditor recognize key trends.
Comparing performance to competitors plays a vital role when it comes to finding any issues on your site. Things are no different when in dire need of content for how you’re doing. How will you stack up to competition in a head-to-head competition?
This step is vital as it alerts you to key strategies they’re employing. Furthermore it gives you clear perspectives on just how your performance really measures up. In short, it’s about giving suggestions for improvements.
By following the above step-by-step guide while performing an SEO audit, rest in knowing it won’t take long before you detect issues with your website. It is then that you can implement the correct measures and changes before things finally get out of hand and give competitors an added advantage.