The best press release services offer both maximum exposure and select targeting of media by location and niche. This action goes a long way in making sure your release gets seen by your intended audience and journalists who want to cover what you’ve written. Either way, you need to craft an appropriate and concise release to stand the chance of reaping maximum benefits.
That’s where the problem sets in for most marketers and business owners. If this sounds like you, then today is your lucky day. Below are a few press release distribution tips to help your news get maximum exposure.
You need to target specific media outlets for things to turn out as planned in the first place. Look for a distribution services that offers access to outlets that reach your intended audience. If your audience matches the demographics of Twitter users, be sure to look for outlets that offer press release publication to industry-or location-specific Twitter handles.
In the event that your audience is local, you can always use a press release distribution services that target distribution by location to local radio and television stations. The same goes for print media like newspapers and magazines. This is what you need to get a better ROI from your campaigns.
Sending releases to journalists rather than newsrooms will certainly work to your advantage. Rather than sending your press release to generic mails, send it directly to the journalists, who, in all probability, will be interested in covering your story. Once you write and format press releases, it is time to identify those journalists who are most likely to cover your story and publish it to reach your intended audience. You can then send your press release directly to those journalists with a pitch that explains why it is valuable to the audience.
You don’t have to be a pro to get the most from press release distribution services. But if it is proving stressful, it would be better to use a service to write your press release. One such service in Singapore is the renowned MediaOne Marketing. Be sure to get more info about MediaOne press release services before deciding on anything. It is then that you can best determine whether or not they are worth your time and money.